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At the end of every year, 826LA would launch a month long fundraising campaign. Working closely with the director of development, we crafted an idea for our 2016 holiday campaign that focused on the idea of a student describing an imaginary friend who turns out to be a volunteer.

I was in charge of both principal photography and design of all assets including: printed gatefold mailer, e-mail blasts, social media components.

Since this project was funded by the Sappi - Ideas that Matter grant, we had the opportunity to roll out many more components, and were able to create installation pieces for the Time Travel Mart, thus extending the print campaign into environmental elements.

2019 — Echo Park,
Los Angeles