Website and email campaign
Design landing page for physician referrals and patient enrollments and three e-mail drip to drive patient enrollment.
GOAL
Digital therapeutics are still in early stages of adoption and are sometimes lumped in with wellness apps. We needed to immediately validate the product as a clinically proven option to manage anxiety and depression.
CHALLENGE
SOLUTION
We moved forward with a clean visual aesthetic and relatable experience: the inconvenience of going to the pharmacy packaged together with the trust that one feels when receiving a recommendation from their doctor.
Visual lead: Diana Molleda
Content lead: Juliana Fischer
Daylight e-mail designs
Sleepio landing page design
Sleepio e-mail designs
Daylight mobile website screenshots